In the receding world of print advertising, the landscape is littered with big promises and small statistics. In the small viewport of the ever-cluttered internet ad landscape, the same dynamic is occurring everyday with diminishing ROI on impressions and admitted ‘ad blindness’ reported in study after study where respondents were bombarded with too many contravening messages in a small viewport area online in too short of a time.
You need an advertising strategy that can hold your viewer hostage for more than six seconds and can push your brand message across multiple demographics in a hyper-local, but tangible way, while people are on the go. That’s why there’s never been a better time to explore mobile billboard advertising statistics and discover what the outdoor advertising industry already knows… mobile billboards sell.
The comments and statistics speak for themselves. No other medium today is as powerful or as effective as mobile billboard advertising. Check out these mobile billboard statistics and outdoor advertising industry statistics to see what’s in store for your brand or promotion!
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Mobile Billboard Advertising Statistics
“In a study of measured consumer awareness and sales between static billboards and mobile billboards … static billboards resulted in an increase of sales of 54%, but mobile billboards resulted in an increase of sales of 107%!”
– Product Acceptance and Research, Inc. Washington, D.C.
“Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness.”
– The Point of Purchase Institute
“A study that advertised a fictitious brand of dog food in which three mobile trucks carried double-sided posters touting the Boomerang brand were deployed. Awareness increased by up to 32 percent among those surveyed and more than 70 percent associated the brand with mobile advertising,… on a brand that didn’t exist.”
– The Association of Mobile Advertising
“Mobile billboards boost name recognition 15 times greater than any other form of advertising.”
– European Outdoor Advertising Assoc.
“The advertising effect of being on the side of a mobile billboard (Tri-Action) sign is 4.3 times better than traditional advertising.”
– SOURCE: Capital Communication Group
“Messages on outdoor mobile billboards have a 97% recall rate.”
– RYP and Becker Group
“Findings in a recent study on mobile advertising effectiveness concluded 29% of those surveyed said they would buy products advertised on trucks.”
– SOURCE: American Trucking Association and 3M
“98% of the respondents felt that the ad created a positive image for the advertiser.”
– Robinson, Yesawich & Pepperdine Inc.
“29% say outdoor advertising caused them to visit a retail store within a week.”
– Arbitron National In-Car Study
“96% of respondents say mobile advertising is more effective than traditional outdoor advertising (Static billboards).”
– Outdoor Advertising Magazine TACA Research
“Mobile advertising generates 2.5 times more attention than a static billboard.”
– Perception Research
“81.5% responded that someone else in the vehicle saw the ad.”
– Robinson, Yesawich & Pepperdine Inc.
“An equal proportion of respondents first noticed the ad on the side as did first notice the ad on the back of the vehicle.”
– Robinson, Yesawich & Pepperdine Inc.
Americans report spending an average of 15 hours a week in-car, either as driver or passenger. Young men 18-34, elusive to TV advertisers, have huge exposure to outdoor media. In-car audiences are a vital advertising consideration in all-sized U.S. media markets. Outdoor and radio advertising are very complementary.”
– Arbitron Inc. / Edison Media Research
Revolutionize Your Ad Campaign! Let’s Talk
Julian V.
We called ILUM with a last minute campaign. We wanted to promote our newest beverage product to all the patrons of a huge Monday Night Football Game. ILUM and their staff received our images on Monday morning and had 3 trucks dispatched to the stadium 3 hours before kick off and stayed 2 hours after. Our phone rang off the hook!!
Lorenzo J.
Our 1 week campaign around the streets of South Florida was a wonderful experience. The staff at ILUM stayed in contact with us. At one point the customized route we decided to go with turned out to be not the best. ILUM advised us, we changed the route and they did not charge us for the 4 hours of the “bad” route we sent to them!!
Sandra F.
We called ILUM on a Wednesday. Within 24 hours they activated our campaign – they assisted with the ad, coordinated the custom route and had seven 22ft Large Vinyl Billboards blanketing Central Florida.
Valerie B.
We called ILUM with an idea. Their creative team executed far beyond our wildest dreams. The 3D Mobile Showroom they put together was amazing. We covered over 2,000 miles in Florida and had an amazing response! We will definitely use ILUM again!!
Brittnay D
From idea to reality, just amazing and great RESULTS!